Mercedes SLS Superbowl Ad - flashing headlights

I watched Mercedes' new Superbowl advertisement that features Puff Daddy and there's a shot where the 2011 Mercedes cars all turn on their headlights. The SLS lights flash one by one, and it's a pretty cool effect. I wonder if they are trying to ape the behavior of the SLS F1 Safety car and its flashing lights (On the production SLS, it looks like the parking lights come on before the headlights, then the left parking light turns, then the right light turns off).

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