4/30/07

Masculin products

Taking a cue from my sister, there is going to be a theme this week: Masculin products. This doesn't mean they're masculin in themselves, like an older Bentley, it means that they are products for a man. They stand-out with subtlety and boast frillless performance. They are products marketers hope you forget, in hope that you might buy the latest.

Tonight, we’re going to take a look at Gillette Foamy Regular. Later on we’ll touch pickup trucks, raincoats, bikes, and magazines. Sports cars as well. Maybe sports car drivers.

Gillette Foamy Regular. Gillette’s most generic shaving cream—it doesn’t have Vitamin E, or Advanced Gel, and it isn’t for Sensitive Skin. It’s just fluffy and white—pure shaving cream. And we don’t have Barbasol in the US, so men have to use Foamy Regular.

Contrast that to Gillette’s Edge Advanced Shaving Gel, Extra Skin Protection. Just read:

From drugstore.com:

Sometimes you're cool and contained. But other times it feels good to get into a real lather. Edge Pro Gel is dispensed as a gel, but oh, baby, look what happens when you rub it onto your face. It lathers right up for a sinfully luxurious shave. Extra lubricants allow your razor to simply glide across your face, making it especially nice for guys with sensitive skin.


But if you aren’t quite ready to leap to Regular from Jack Black’s Face Buff, or your girlfriend isn’t ready to switch from her Satin Care, Gillette’s Foamy Lemon / Lime can ease the transition.

3 comments:

Joanna Goddard said...

that is great! love this post. you can get barbasol in the US though -- randomly, i had to buy it yesterday for a bene story and got it at duane reade.

but gillette foam sounds awesome! fun to go back to the basics. but, wait, my bearded friend, do you ever shave? :)

Nick Goddard said...

Yes, what was I thinking, Barbasol is US owned and made.

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